Marketing 360

Aries Lago Park Hotel & SPA Mazury

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Aries Lago Park Hotel & SPA Mazury is the first five-star hotel in the region, nestled on the picturesque shores of Lake Pluszne. From the very beginning, we had the pleasure of shaping its brand presence — from communication strategy and visual identity, through the website and social media, to advertising campaigns and PR initiatives. This project is a place where comfort, nature and digital marketing come together seamlessly.

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Aries Lago Park Hotel & SPA Mazury

Client:

Aries Lago Park Hotel & SPA Mazury

Team:

Anna Szymańska
SEO Specialist
Paulina Ficner
Graphic Designer
Magdalena Tomalska
Webflow Designer / Developer
Joanna Nowińska
Social Media Specialist
Magdalena Bera
PR & Influence Marketing Manager
Katarzyna Pustoła-Barcz
Junior Graphic Designer

Services:

Marketing 360

Social media:

Website link:

Aries Lago Park Hotel & SPA Mazury – Branding, Communication Strategy & Launch of a New Five-Star Property

Leveraging our experience in hospitality marketing and our appreciation for the comfort and highest standards represented by the Aries Hotels brand, we developed a comprehensive concept for the newly opened Aries Lago Park Hotel & SPA Mazury. Our work encompassed the full spectrum of brand-building: from brand strategy and visual identity, to website development, social media communication and ongoing marketing support.

Situated near Olsztynek, in the village of Mierki, the hotel was created on the site of the former Kormoran resort — surrounded by forest, nature and the gentle sound of Lake Pluszne. Our digital marketing team had the opportunity not only to observe this transformation but to actively participate in it.
In June 2025, after months of intensive work on brand development and promotion, we welcomed the hotel’s first guests. And this is only the beginning of our shared story.

At Lift Digital, we are now much more than an online marketing agency. That’s why we enthusiastically embraced a full 360-degree approach for Aries Lago Park Hotel & SPA Mazury.

Scope of Work

  • development of brand book and strategic plan
  • design and implementation of the website
  • comprehensive social media management (Facebook, Instagram, LinkedIn)
  • briefing and coordination of photo and video shoots
  • production of marketing materials for hotel operations
  • Meta Ads and Google Ads campaign management
  • website administration
  • SEO activities
  • influencer marketing
  • PR support
  • assistance in event organisation

We invite you to discover the world of Aries Lago Park Hotel & SPA Mazury and watch the official opening teaser video.

We also encourage you to visit the website: https://www.lagoparkmazury.pl and follow the hotel on social media to stay updated with our ongoing work.

LEFT:
previous version
RIGHT:
new design