Aries Hotel & Spa Zakopane, a luxury property located in the heart of the Polish Tatra Mountains, required a modern, flexible website that could fully reflect the character of the brand while giving the internal team complete freedom to manage and scale content. Our mission was to rebuild the entire website—from refreshed design and improved usability to seamless integration with the hotel’s new reservation system. The result? A fast, responsive, future-ready website that the hotel team can now develop independently.
The goal of the project was to migrate the existing website from Profitroom to Webflow, a more flexible and design-driven platform, and to integrate the new site with the Betasi reservation system. This meant modernizing the hotel’s entire digital infrastructure—both on the user-facing front and the content management side.
Challenges
Refreshing the design – maintaining the luxury character of the Aries brand while simplifying navigation and improving clarity.
SEO optimisation – restructuring content and code to enhance organic visibility.
Implementing a new booking provider – integrating the website with Betasi for smoother, more flexible reservation flow.
Process & Implementation
We divided the project into several key phases:
Analysis of the existing website - A full audit of the information architecture and functionalities that needed to be preserved or redesigned.
UX/UI design - Creation of a new layout focused on improving the user experience across all devices.
Content migration & Webflow CMS configuration - Set-up of dynamic CMS collections for rooms, special offers, and blog posts, ensuring easy content updates.
Integration with Betasi - Direct connection of booking buttons and CTAs to enable a seamless reservation journey.
Testing & optimisation - Comprehensive testing of responsiveness, performance and implementation of SEO best practices.
Results
The final product is a fast, elegant and fully responsive website that the Aries marketing team can edit independently, without technical support.
Key benefits for the client:
Simple content management: rooms, offers, blog — all editable via Webflow CMS
Full responsiveness across all devices
Greater flexibility in creating seasonal and promotional campaigns
Technologies & Features
To deliver the project, we used:
Webflow CMS – dynamic collections for Rooms, Special Offers, Blog
Betasi reservation system – fully integrated with booking CTAs
Responsive design – optimized for mobile and tablet
SEO optimisation – custom meta tags, structured Hx hierarchy, image ALT attributes
Summary
Migrating the Aries Hotel & Spa Zakopane website to Webflow was more than a platform change — it was a complete digital transformation of how the brand communicates online. Thanks to a refreshed design, full responsiveness and an intuitive CMS, the hotel team gained complete control over their content, while guests enjoy a smoother, more intuitive booking experience.
This project demonstrates that a modern hotel website can be:
fast, responsive and SEO-friendly,
easy to manage without coding knowledge,
fully integrated with a reservation system tailored to the hotel’s needs.
