PHR Invest – Website for Platan Hotels & Resorts Targeting the UAE Market
Magdalena Tomalska
Webflow Designer / Developer
For Platan Hotels & Resorts, we developed the PHR Invest website — a digital platform dedicated to the United Arab Emirates market. The scope included a complete end-to-end design: creation of the logo, colour palette and typography system, as well as a robust CMS, interactive investment map and advanced filtering system. The final product combines the elegant character of the Platan brand with the functionality of a professional investment sales tool.
Client:
Platan Hotels & Resorts
Team:
Paulina Ficner
Graphic Designer
Magdalena Tomalska
Webflow Designer / Developer
Services:
website design, logo design, CMS implementation, Google Maps integration, search filter implementation
PHR Invest serves as a presentation hub for the group’s investment portfolio tailored to audiences in the UAE. The goal was to design a refined, modern and fully functional English-language website, capable of showcasing Platan’s investments in a clear, intuitive and visually compelling way. The platform needed to fulfil both informational and brand-building roles, strengthening Platan’s presence in the region.
Challenges
Full design from scratch – development of the entire concept, visual design and information architecture.
Consistent visual identity – creation of a premium logo and colour palette expressing modernity, elegance and brand stability.
Multi-layered CMS – implementation of dynamic sections such as Blog and Investments, allowing the client full control over content.
Interactive investment map – a custom Google Map connected with CMS-driven property data.
Advanced investment filters – search capabilities based on key criteria: price, price per m², number of rooms, amenities and more.
English-language communication – fully adapted messaging for an international investment audience.
Project Process
Strategy & Information Architecture - Designing the structure of the website specifically for UAE investment users.
Logo & Visual Identity - Creation of an elegant logo and a colour palette rooted in shades of green and gold — symbols of luxury, nature and stability.
UX/UI Design - Development of a modern, intuitive interface aligned with the visual language of Platan Hotels & Resorts.
Google Maps Integration - A custom map displaying all investment locations, automatically updated based on CMS entries.
Advanced Filtering System - Filters allowing users to quickly refine available properties using investment-relevant parameters.
Technical & Linguistic Optimisation - Responsiveness, performance tuning and English-language refinement.
Results
The PHR Invest website is a refined and user-friendly investment platform that merges the aesthetic values of the Platan Hotels & Resorts brand with powerful functionality. It enables users to easily browse investment opportunities, explore locations via an interactive map, filter properties by key criteria, access up-to-date insights through the blog.
Key client benefits
A bespoke, modern design built on a tailored colour and typography system aligned with the premium brand identity.
Advanced filtering enhancing user comfort and improving lead qualification.
Clear presentation of the portfolio — with a structured separation between investments and individual apartments.
An elegant, readable interface supporting trust and elevating brand professionalism.
A flexible CMS allowing easy future expansion of the website.
Technologies & Features
Webflow CMS – flexible content management for investments and blog articles.
Custom Google Map – fully integrated and automatically populated with CMS-based investment data.
Filtering Engine – precise search capabilities based on investment parameters (price, price per m², number of rooms, amenities).
Responsive Design – full optimisation for mobile, tablet and desktop, providing a consistent user experience across devices.
Summary
The PHR Invest website is a comprehensive digital solution developed for Platan Hotels & Resorts and tailored to the expectations of investors in the United Arab Emirates. The platform combines sophisticated design with an advanced technical foundation — dynamic CMS, interactive map and intelligent filtering system.
